Marketing decisions are built on data but the conventional tracking doesn’t give the complete journey of the customers as most conversions don’t happen on a “Thank You” page. Track your customers journey real-time across channels
Conversions is the heart and soul of any marketing campaign. As more and more marketing channels are available, tracking conversions is more complex and challenging. I found the solution in the form of AnyTrack
AnyTrack is a “plug & Play” conversion tracking platform that seamlessly integrates with all marketing channels, conversion data sources and analytics platforms.
One line of code to solve the conversion tracking challenges
Table of Contents
What is AnyTrack?
AnyTrack is a lightweight conversion tracking and attribution platform designed to help online marketers track and attribute conversions back to the Analytics accounts (Google Analytics and Facebook Pixel) and ad networks, such as Google Ads, Outbrain, Taboola, Bing and others.
AnyTrack intelligently routes click data to affiliate links which allows conversions to be tracked through postback URLs and API.
How does AnyTrack works?
A single line of code will record visits, Call to Action events, form submissions. Installing the AnyTrack tracking code on site’s <head>section is very much like the installation of Google Analytics, Facebook Pixel or Google Tag Manager
<!-- AnyTrack Tracking Code -->
<script>
!function(e,s,t){(t=e.createElement(s)).async=!0,
t.src="https://assets.anytrack.io/eAkda7EjSf3a.js",
(e=e.getElementsByTagName(s)[0]).parentNode
.insertBefore(t,e)}(document,"script");
</script>
<!-- End AnyTrack Tracking Code -->The Tracking code has core functions of
- Collecting the Incoming traffic data
- Autotrack engagement on the site like clicks and form submission
- Sending the online visit data to Analytics like Facebook Pixel and Google Analytics
- Identify the “Call to action” links or affiliate links and Inject auto-generated click_id values into the links
How conversions are reported?
At first they will be reported in AnyTrack and automatically sent to Google analytics. If Facebook pixel is added, the conversions will also be reported to Facebook
Types of conversions which can be tracked
On-site conversions: Engagements – On-site conversions are events happening on your websites, such as Clicks on Call to Actions or Forms submissions
Off-site conversions– Off-site conversions are events happening outside of your websites such as Affiliate Conversions or eCommerce conversions or conversions triggered by a CRM
AnyTrack will track engagement events such as outbound clicks and form submissions.
AnyTrack Set up Tutorials
You can find the step by step guide to set up and configure your Google analytics and Google ads account HERE in the Knowledgebase section
Affiliate Link Tracking
One of the very prominent features of AnyTrack is the Affiliate links tracking.
When AnyTrack is on your site, the dynamic string is auto-generated by AnyTrack when the visitor loads your website and is appended to the affiliate link. Isn’t it AWESOME?
AnyTrack seamlessly integrates with major affiliate networks
Pretty Links Integration
The popular wordpress plugin which is used by bloggers/affiliates to make pretty links can also be integrated with Any Track
Reporting of data through AnyTrack Dashboard
AnyTrack’s dashboard is the place where user can see each of property’s high-level performances such as Visits, Engagements, Conversions and Revenues.
In addition to the data available on the dashboard, it can be accessed and downloaded as well
Webhooks
In AnyTrack, webhooks are used to send conversion data to other marketing applications such as Drip or Active Campaign
How to get started
The best way to experience is to try AnyTrack FREE for 14 days
You can get the details of pricing structure HERE
AnyTrack is one simple code solution to Track your customers journey as conversions happen after the “Thank you” Page
