14 Strategies which can help you increase your sales at Amazon
Increasing sales on Amazon involves using technology, learning new skills and taking charge of your business as a whole
This is the most burning question asked almost daily in any forum. Being a coach and e-commerce entrepreneur penning down the strategies which can help you generate sales for your product. Be ready to become familiar with technology and ready to learn and expand your learning
Table of Contents
#1 What sells hot?
Before adding any item to inventory it is essential to understand the potential selling capacity on the marketplace. You can simply do this using very effective tools like MarketScout or JungleScout
#2 Standing out from the competition
It is essential for you to stay ahead but stay different in your selling techniques and strategies from the competition without focusing on just reducing the prices and burning profits
Understand why a customer buys the product i.e the “pain point” and how the competition is addressing to serve the “pain point” of the customer. Read the reviews, what is liked and what is hated by the customer served by your competition. This will help in coming out with new ways to serve your customers
#3 Try FBA
Fulfillment by Amazon is another way to boost your sales. The delivery, handling, shipping, reviews etc all are managed by Amazon. You pay for the rent of the storage but get benefits on shipping charges. If you have a sizeable inventory try FBA
#4 Winning the Buy Box
Buy box the window all sellers aspire to get into. This window is a sure shot winner of your store getting more orders than the other sellers of the same product. Winning the buy box involves certain parameters like SEO, Reviews, pricing, etc.
#5 Search Engine Optimisation(SEO)
Is your product searchable? If not, you need to test this out at once. The title or the keywords used are taking the shape of the autosuggestion by Amazon. There is a free powerful tool for Amazon keywords optimization and can be downloaded as free chrome or Mozilla firefox extension. Optimize your listing now with this tool
#6 Feedback and Reviews
This is one of the most critical elements of the entire sales process. This needs to be managed well and tools like feedback five or AMZ Finder does the job really well. The more the positivity of your product and service the more is the sales. Get going on this now as this is a game-changer
#7 Sponsered Ads
Ads campaign at Amazon i.e Sponsered Ads campaign is also one good strategy to implement for generating enhanced sales of your product as it creates visibility and puts your product at page number 1 if your SEO is optimized using the keyword tool for Amazon
#8 Email Marketing
This is gold when it comes to sales. Most people who say it is dead are the ones who do not know how it is done the right way. Start building list now. I have my e-course of email marketing available on Amazon itself. You can also watch this video on YouTube and learn how to start email marketing
#9 Freebies/Incentives
This is another way to encourage your customers to come back to you. This can be done with the power of email marketing. A special storewide coupon should be offered to customers returning to your store and the same should be shared through the email marketing process
Also, you can bundle free products or samples to delight customers
#10 Content creation
Once you have a list of customer’s emails and you know how to do email marketing, create content for your customers and drive traffic from your blog to your product page explaining the benefit of the service/product you offer. The internal list you build is the customers who trust you and should be your priority and keep adding new customers with every sale. You can learn how you can do blog monetization here
#11 Promote and generate leads outside Amazon
Go out of Amazon as well and bring customers to your product page. Create a 2 step funnel and give enough value to your prospects on Facebook/LinkedIn/Google/Instagram/Twitter to entice them to visit your product page. In this process, you will get a lot of data for your email marketing.
My E-Course on lead generation will take you through the step by step process and will help you get leads for your business. Explore here
#12 Inventory Management
Are you managing your Inventory well? Get going on this immediately. This can be done with forecasting and nothing is as bad as getting an order for a product that is out of stock at your end leading to cancellation, debits and Order defect rate, etc. You can simply manage with effective tools like RestockPro
#13 SmartPricing
Your Buybox is important hence pricing is very important. don’t lose sales by going smart. The best tool I found is smart pricing and which can simply help in managing your pricing to ensure you stay on the winning side of the buy box
#14 Stay within the rules
Amazon is a marketplace and you are hosting your products and store on this marketplace. Stay within the rules of standards to maintain, responding emails and handling complaints etc and more
Wish you success and Good luck
In case you are reading this blog and excited to start your e-commerce journey, hop into my next webinar on” How to start your e-commerce business in just 2 days”. Register Here
Rachit Sethi is a Coach and Entrepreneur. Started entrepreneurship journey in 2016 and today is a mentor and coach to aspiring entrepreneurs helping them start a new business online
Connect at askrachit.com