Learn 8 Steps To Great Sales This Diwali At Amazon. Implement and rock your sales this festive season
The best time of year for the entire e-commerce globally is here. In India we have Diwali till the new year and the other parts of the world is looking forward to Thanksgiving day, Black Friday, Cyber Monday till the New year
Are you READY to make a big impact on your e-commerce sales this Festive season? In this post know about 8 point checklist you should run and make this season super-profitable
Table of Contents
#1. Product
Have you launched something recently expecting a HUGE sales this festive season? Or are you still struggling to get sales of the products you have listed? Don’t expect MAGIC to happen overnight rather do some work now
Junglescout is an excellent tool that can help you to know the exact demand for a product, Suggested buy box pricing, the most profitable keywords, and the best Niche to work. Go ahead and research your new offer and implement keywords and pricing as suggested and see the sales in your favor. Sometimes under/over pricing damages the product reputation
Marketscout is another great tool(Available for all Amazon Marketplaces excluding India) which can drill your listed ASIN on Amazon and suggest the remedial action. Learn tools and see the MAGIC happening in sales rather waiting for some superpower to come to your aid on its own
#2. Inventory
The festive season cannot work in your favor without having stock in hand. More traffic more demand hence more the product you should store with you. Indent and be ready
The festive season sometimes upsets many buyers due to improper inventory management as sellers sell in multi places like Amazon, Shopify, Flipkart, etc. and unable to manage and oversell leading to cancellations or delays later
Ecomdash is an inventory management tool which comes with a 15-day trial and easily takes care of the headache of Inventory Management. With a single click, the Inventory numbers can be updated/changed to all places you sell. All International e-commerce platforms are integrated already
Any local level players like Myntra, Jabong, Kraftly etc can be added to your account using the Open API technique. You can connect with the support team and learn
Sellics is also another great tool for Managing Inventory at Amazon and available for a FREE trial for 14 days. The amazing feature of this tool will automatically calculate the perfect reorder date for each product based on its current sales velocity and lead time. You can start your 14 days FREE Trial here
#3. Product Images
The psychology of buying starts with beautiful and appealing product images. The customer should be able to relate to what is going to buy and how the product can solve a problem/empower the user
Get a professional image photoshoot done or use Glorify, the all in one ready to use the creative kit for e-commerce. Check out the page here and know more
Read the detailed blog on High-Quality Images
Images speak of itself. You need only the best to get sales
#4. Right keywords
Unless your products have the right keywords it is difficult for the buyer to find you in the first go. The search bar of Amazon auto-suggests keywords and your target is to add those auto-suggested keywords to your product sales page.
Use the FREE tool Keywords Tool Dominator and show your products to the best of your audience
#5. Sponsered Ads
They are essential and needed. Imagine these Marketplaces like Amazon as a big mall and you as a shopper. How will you know that a brand exists on the 4th floor of this mall and your desired products are sold there
The answer is promotion. We see some ads/offers at the mall entry, exterior, interior, main facade, atrium and everywhere and finally, we reach the shop and buy
Does your shop in Amazon mall is visible? Learn from seller university on how to run ad campaigns successfully
#6. Feedback and reviews
Do you put some efforts and encourage your customers to give feedback/review? or you just pray to God to shower some good reviews to get you more of buy box and sale
Feedback Five is one such amazing automated feedback machine. You can start with FREE and scale this up. Your buy box is going nowhere as more feedback more sales are more prosperity.
Learn how to use Feedback Five for your Amazon seller central account by watching this video tutorial below. Select the PRO plan which is FREE for 30 days and as per your requirement migrate after 30 days to FREE lite plan/basic plan/stick to pro
#7. Power of social media
This is a big loophole as most sellers only focus on running ads on the marketplace and completely negate the power of social media on the Facebook page, LinkedIn, Twitter, Instagram, etc
The customers are large in number all buying but may not be from you as they never visited your marketplace/product page. Bring that TRAFFIC to your offer pages
My e-course on lead generation from social media organically is handy for this. Available on Amazon India
You can also learn Instagram strategies from this mini 38 minutes video course for FREE. Check out here
#8. Email marketing
Hands down, nothing on this earth is more powerful than your loyal customer base whose email id’s you have collected with each sale. If you haven’t started yet please get going on email marketing
Customers once bought from you in all probability will buy from you again provided you give them the value they need, the right education and finally a deal not to be refused
You can watch this video on email marketing on YouTube
For better results take this 5-day challenge e-course and become email marketing pro. Available at Amazon India
You have an awesome product but if you don’t know how to bring this in front of lacs of people you will never be able to sell or get good numbers. But you can always learn
Many sellers like to delegate the most important task of business, MARKETING which should be the only thing you do.
Your 80% of time, energy and money has to be involved in Marketing
Happy Festive Sales. Navratras->Deepawali->Thanksgiving->Black Friday->Cyber Monday->Christmas->New year
Feel free to write below this blog post if you resonate or connect with me on my Facebook messenger at askrachit.com